Bachelor of Business (Marketing)

Bachelor

Combining sharp strategic skills with creativity and persuasive communication, marketing is a fast-evolving career boasting global demand and opportunities.

Key details

Degree Type

Bachelor

Duration

3 years full-time

Course Code

006177D, 045873A

Study Mode

In person, Online

Intake Months

Mar, Jul

About this course

Combining sharp strategic skills with creativity and persuasive communication, marketing is a fast-evolving career boasting global demand and opportunities. The Bachelor of Business (Marketing) from Charles Sturt University will give you solid specialist marketing knowledge and practical skills alongside a strong foundation in key business areas.

Study locations

Bathurst

Albury-Wodonga

Albury

Online

Career pathways

Charles Sturt University's Bachelor of Business (Marketing) prepares you to meet the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing. As a graduate, you'll be ready to embark on a broad range of high-demand marketing careers in Australia or overseas. If you are already working in the business or marketing industry, this course may open up opportunities for career advancement or promotion.

Move into management
Take your skills to the top as a brand manager, product manager, customer relationship manager, national or international sales and marketing manager, or business development manager.
Innovate in digital and social media
Step into the ever-evolving and exciting world of digital and social media marketing as a social media campaigns manager, digital marketing manager or communications strategist.
Take on consultancy and coordination
Looking for an always on-the-go career? You might like to explore roles such as marketing consultant, marketing and events coordinator, or social marketer.