Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)

Today's marketing communication professionals are expected to possess a broad understanding of advertising and marketing processes, as they invariably work together.

• Work in advertising

  You'll be perfectly positioned to take up a role in an advertising agency or an advertising department in a corporation or organisation, be it creative, media, digital, experiential or interactive advertising.

• Produce innovative marketing campaigns

  Lead the way in direct response, sales promotion and business development, or set yourself up in marketing consultancy.

• Work across marketing communications

  Take up an advertising or marketing communications role across any one of a range of organisations, including advertising agencies, marketing companies, national advertiser clients, advertising departments and marketing divisions in corporations or organisations, and direct response, sales promotion, experiential or activation roles or other consultancies.