Bachelor
Year 12 early offer scheme
If you're a current Queensland Year 12 student you may be eligible to receive an offer for this course on the last day of Queensland Year 12 before receiving your ATAR or selection rank.
If you don't think your ATAR or selection rank is high enough to get into this course you can guarantee your entry with guaranteed advanced standing by upgrading through one the following programs which you can select as one of your QTAC preferences:
QUT College DiplomasAs a QUT College Diploma in Entrepreneurship (creative industries pathway) or Esports (creative industries pathway) graduate you will automatically receive an offer to start the Bachelor of Communication within one week after completion of the diploma. You will also automatically receive up to 1.0 year (96 credit points) credit transfer and be able to complete the degree in 2 years as a full-time student (or equivalent part-time).
Find out more about the QUT College Diploma in Entrepreneurship
In this course you will learn to plan execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice copywriting media planning advertising management consumer behaviour and public relations planning and techniques.
This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.
You'll be equipped to create and plan behavioural change campaigns communicate using a variety of media channels and engage effectively with different audiences such as employees customers communities and governments. Your studies will be rounded out by a choice of either a second major or minors and electives such as work integrated learning internships or international study tours that allow you to graduate work ready through engagement with industry.
This degree gives you globally transferable skills that are attractive to employers seeking to develop communication- based solutions to real-world opportunities and challenges.
Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.
To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations) you must complete a total of 288 credit points made up of:
Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.
Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area depending on how they match with your QUT course.
To meet the course requirements of the Bachelor of Communication (Advertising and Public Relations) you must complete a total of 288 credit points made up of:
Study overseas while earning credit towards your QUT creative industries degree with one of our worldwide exchange partners.
Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in a creative or non-creative discipline area depending on how they match with your QUT course.