Bachelor of Arts (Social Media)

This degree is the only social media major in South Australia and one of only four social media majors offered nationally. You will graduate with social media expertise that is highly sought after by employers and sets you apart from other graduates. This is a top ranked degree for overall graduate satisfaction and overall educational experience - in fact we're number one in South Australia for Humanities, Culture, and Social Sciences1.

This degree increases your employment prospects by enabling you to gain expertise in two different areas of interest.

There is also an opportunity to study a portion of your degree overseas, as part of the University's Hawke Ambassador Volunteer Experience Program. As part of this program you will volunteer with an international non-government organisation (NGO), usually in an overseas destination.

You could continue your studies with a Master of Teaching with one major and one minor Learning Area. If this interests you, please read How Do I Become a Teacher before selecting your courses.

12017 Quality Indicators for Learning and Teaching (QILT).

The Social Media major will equip you with the skills and knowledge to manage social media in a variety of professional settings.

You will:

• develop and implement social media campaigns to gain followers and create conversations with primary audiences
• understand the range of social media metrics available to achieve real results for organisations
• align social media brands to audiences and advise on the use of available digital channels
• manage and grow online communities
• write digital content including blogs and content calendars
• create text and visual assets for presentations, websites, email newsletters, tenders and submissions
• design social media banners and edit in-house video content for social media platforms
• manage social media content publishing, website editing, analysis, optimisation and refinement
  

This degree allows you to select two majors ensuring you graduate with a broad knowledge of two areas of interest. You can choose a second major from the following:

• Applied Linguistics
• Cultural Studies
• Creative Writing and Literature
• English Language*
• History and Global Politics
• Languages (French/Italian/Japanese)
• Law, Politics and Policy
• Performing Arts
• Psychology
• Screen Studies
• Sociology

* Please note that this major is only available to students whose second language is English.

In addition to your two majors, you will also be required to complete four courses from a selected list of minors (also from the above list), and two elective courses in an area of your interest.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

The nature of this degree means the employment prospects are broad and diverse. You may choose to work in a variety of roles including:

• content creator and writer
• digital and social media manager
• marketing and communication officer
• online editor
• media liaison officer
• strategic communication manager

With additional qualifications you may choose to work in:

• teaching
• academia
• industry, community and government