Bachelor of Business (Marketing)

You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.

You will also learn from lecturers and tutors who advise some of the world's biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.

There are also chances to connect with our Marketing Clinic providing advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) - the world's leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

This degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics, accounting and business intelligence.

In your marketing specialisation y

ou'll then focus on areas such as:

• consumer behaviour
• marketing analytics
• advertising
• branding

You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

As we are the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career ready.

Between now and 2020 employment in marketing in Australia is expected to grow. The availability of roles is expected to increase by:

• 12.1 per cent (sales, marketing and public relations professionals)
• 15.5 per cent (advertising and marketing professionals)
• 5.2 per cent (advertising, public relations and sales managers)2

Careers to consider:

• Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives
• Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
• International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
• Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
• Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels
• Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

1ComparED (QILT): Graduate Outcomes Survey 2017-19 - Full-time Employment Indicator (Undergraduate). Public SA-founded universities only. 2Australian Government Department of Employment, Occupational Employment Projections 2015.