Bachelor of Marketing and Communication

Contemporary marketing and communications theory combined with opportunities to gain real workplace experience will prepare you for a diversified marketing career.

You'll also have the chance to learn in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) - the world's leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communication and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

As the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

• Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
• Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Copywriter: using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web
• Corporate communications adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
• Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
• Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
• Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
• Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks
• Media buyer: understanding audience demographics of various media; purchasing advertising airtime that aligns with the target market objectives of client or company marketing campaigns
• Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
• Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning

1ComparED (QILT): Graduate Outcomes Survey 2017-19 - Full-time Employment Indicator (Undergraduate). Public SA-founded universities only.